One World. One Moment.

Abracadabra Day

GOT WISHES?

Welcome to Abracadabra Day, the first annual holiday dedicated to the idea that words have power, intention matters, and everyone has a little magic in them (whether they feel it or not).

The phrase “Abracadabra” has long been spoken by magicians when they create something from nothing.

From this year forward, on the last Saturday of April at 11:11 AM PST, everyone on earth is invited to step outside and audibly speak into existence the things that we want to manifest.

Do it loudly and proudly!

It could be money, health, world peace… YOU decide. And, we’ll all do it at the same moment!

It’s also a perfect day to catch a live magic performance with International Champion of Magic David Minkin.

If you’re in LA, come celebrate Abracadabra Day with a world-class magic experience at LA’s most iconic and historic hotel, The Biltmore.

There will be some special guests and fun surprises!

Join Us For Abracadabra Day

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